Solo Postcard Campaigns – Maximum Effectiveness

Postcards are a solid inexpensive method to target your audience and increase new customers and sales.

To catch the eye of your audience make sure your postcards are printed in vibrant colors with a valuable offer.  The offer is what makes or breaks any marketing message.

Don’t hide your message in an envelope or magazine postcards make it so the recipient is guaranteed to receive your message.  Studies show that very few see the 10th page and beyond of any ad booklets.

High quality postcards printed with NeighborhoodDirectDeals are significantly higher quality and significantly less expensive than the average mailer.  Call us at 814.849.6331 and we’ll make sure a sample gets right out to you.

The USPS offers fantastic postage rates for postcards. We mail thousands of cards every week and can save you money.

Successfully Using Postcard Campaigns To Promote Your Business

A postcard campaign is most successful when it includes these steps:

• Isolate a potential target audience that is likely to buy. This is based on past success, current successful sales and an audiences who have indicated interest or those you think are interested in what you are offering.

• Keep the offer simple and desirable based on past successful promotion, or on items of high interest, decide on an offer you will be making. — do not confuse the intended recipients “let them know what you offer and how it benefits them”

• An irresistible offer with lots of benefits design an exciting, interesting postcard using quality graphics and copy with an irresistible offer.

• Repetition – you’ve got to give a campaign a chance to work. Part of what your campaign is doing is developing interest; regular messages (3 to 6 postcards sent at least monthly) simply generate a higher responses.

• Let us handle as much of the work as you want your level of involvement is up to you.

We can print, design and mail for you.

If you’re not sure whether a direct mail campaign is right for you… if you’ve had less-than-optimal success with a postcard mailing in the past… or if you’re looking for an alternative to your existing ad agency or mailing house, contact us today. We don’t have the overhead that some of the larger companies do, and I have access to industry-specific case studies to help us do the campaign right.

Contact NeighborhoodDirectDeals today by calling us at 814.648.0665.  We happily consult for free.